Sanivac (Groupe Kelly) was one of the first companies to come on board with BRIX. Two and a half years later, Raphaël Couillard, the IT technician who led the rollout, told us how it really went, no sugar-coating, at the July 2026 BRIX webinar.
At a glance
Schedules, forms, directory, chat and recognition: everything that happens day to day at Sanivac now runs through BRIX.
The private Facebook group is closed for good. The messages that matter get read, and Sanivac knows by whom.
01 · The challenge
Before BRIX, Sanivac ran its communications through an invite-only private Facebook group, with True Dialogue for urgent texts. Two problems kept coming back: not everyone had Facebook (or ever opened it), and there was no way to know who had actually seen a message.
“Not everybody has Facebook, and not everybody who has it actually goes on it. […] We really had no way of knowing who had actually seen the post.”
Raphaël Couillard, Sanivac
The result: important messages sometimes slipped by unnoticed, and Facebook offered no way to send a real targeted notification. Links to operational forms got buried in the feed, with no central place to find them.
02 · The approach
The turning point wasn’t an awareness campaign. It was one simple call: plug as many everyday tools as possible straight into BRIX.
Integrating schedules (through Skedge Elite) was the first real trigger: once or twice a day every employee opens the app just to check their shift, and scrolls the newsfeed while they’re there.
Truck weigh-ins, vacation requests, parking plans, uniform orders: every form (through Cognito Forms) and useful link lives in the Info Hub. A link changes? It gets updated in one place, for everyone.
The external apps module lets drivers open the right app in one tap, with no remote support call. No more mixing up two apps that look alike.
The phone directory and chat made it far easier for office staff and field operators to reach each other, a connection that used to take several steps inside the HR system.
“The parking plan post has our highest view rate: around 400 views out of 568 users.”
Raphaël Couillard, Sanivac
03 · The culture
Sanivac treats BRIX as a real social network: serious posts, yes, but also funny videos, surprise parties between supervisors, and public shout-outs for employees who did good work.
“We really try to treat it like a social network, like Instagram or Facebook. […] It reminds people that BRIX doesn’t have to be serious.”
Raphaël Couillard, Sanivac
To avoid notification fatigue, Sanivac aims for about one notification a day, saved for messages that really matter or wins worth celebrating, and avoids leaving posts pinned too long.
“We try to keep it to one notification a day, just to remind people BRIX is there.”
Raphaël Couillard, Sanivac
Posts are targeted by audience (branch, role, and so on) to keep feeds clean for people they don’t concern, while some content stays visible to everyone for the sake of inclusion.
Sanivac runs regular draws (gift cards, clothing, tickets) using the interactions export (likes and comments) to pick a random winner among participants. Mixing up the mechanic keeps it from getting stale.
04 · The bold move
The switch was gradual, but the deadline was firm: after several announcements and one last personal reminder to the stragglers, the Facebook group officially closed.
“You absolutely have to centralize everything, everything, everything on BRIX. […] We posted 3 or 4 messages in the Facebook group, texted everyone, then said: on this date, the Facebook group is closing.”
Raphaël Couillard, Sanivac
Getting supervisors and the various departments involved in the rollout, instead of leaving it to two or three people, made a big difference in adoption.
05 · The results
Two years after rollout, Sanivac sees an average view rate of 60 to 67% on its posts, well above the 25 to 35% usually considered very good.
“After 2 years you’re at 60 and 67%, so it’s as if views improve every single year.”
Caroline, BRIX webinar host
Beyond the numbers, Raphaël points to a real human gain: fewer missed messages, a more direct link between the office and the field, and public recognition that genuinely lands with crews.
Raphaël’s advice to anyone on the fence
“Go for it. Honestly, so far it’s been nothing but positive. Find something that’s part of daily operations, and plug it in.”
Raphaël Couillard, Sanivac (Groupe Kelly)
WebinarVideo in French
Watch the webinar with Sanivac
We sat down with Raphaël Couillard of Sanivac for a webinar on the BRIX rollout, no filter: closing the Facebook group, the integrations, and the climb to a 60-67% view rate.
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