Two years after rollout, 568 employees are active in BRIX and posts reach nearly 67% of them. Raphaël Couillard explains how they got there — no big campaign, just putting everyday work in the app.
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The full replay
The interview with Raphaël Couillard of Sanivac, followed by this month's product updates. Share it freely — the interview alone is worth the first 30 minutes.
Nothing exotic. Five concrete decisions, made one at a time.
Their scheduling platform (Skedge Elite) is integrated, so people open the app once or twice a day. Once they are in, they scroll the feed "just for fun".
Scale weigh-ins, vacation requests, uniform orders, Google review QR codes. A link changes? You change it in one place and everyone is covered.
Birthday posts no longer get one. Critical messages and shout-outs do. And almost nothing gets pinned — a pinned post makes it look like nothing new has happened.
The parking map is visible to everyone but only notified to field crews. Same for follow-ups: an "everyone" message nudged to 15 people at a time.
Three posts, one mass text, a deadline — then the Facebook group closed. The last 20 or 30 holdouts got a personal message. Today everyone is in BRIX.
Go for it. So far it has been nothing but positive. Find something that happens every day in operations, then bring it into the app.
Raphaël Couillard, SanivacIn the newsfeed, open the post’s action menu and choose "Export interactions". You get a CSV with named likes, comments and views. That is exactly what Sanivac uses to run its draws.
A post explains the rules: liking or commenting enters you. They export the interactions, paste the list into a spinning wheel, film the spin and announce the winner in a new post. Prizes vary — gift cards, gear, tickets — precisely to keep it from getting routine.
Yes — a new "Gamification" tab is in your settings: point identity, scoring per action, progression and login streaks. Leave it in draft while you set it up, then publish. The shop and leaderboard land in the coming weeks.
There is a web version of the app. From the admin portal, click "Switch to BRIX app" in the top right. For members without admin access, the employee login now lives on brixapp.com — feed, training, directory, wallet, pay and chat included.
In a course’s Compliance tab: completion deadline, automatic reminders before and after the due date, and a renewal period in days, weeks, months or years. The training must be assigned as mandatory for the rules to apply.
Three things: the app’s menu order is now drag-and-drop for your new users, you can upload up to 100 custom icons (audiences, Info hub articles), and wallet cards export to CSV with expiry dates, filterable by audience.
We look together at what happens every day at your shop — schedules, forms, notifications — and start there. Thirty minutes, no drawn-out slide deck.